Influencer marketing campaign

Certified Master Level South of France, we are specialized in the promotion of Languedoc wines, Roussillon wines and wines from the South West.

Why should we focus on influencer marketing?

The answer is in the numbers:

  • 91% of French people are connected to the Internet
  • 76% of French people are active on social networks
  • 75% of French people have made at least one purchase online.

When we understand that French internet users spend an average of 5:30 a day on their screens, the digital marketing industry imposes itself as the growth engine and notoriety preferred ! What is the economic advantage of a digital marketing campaign? You control your budget for an immediate advertising and commercial impact.

How do we organize your influencer marketing campaigns?

Managing an influencer marketing campaign follows 3 steps:.

1

Business objectives

In the first place we fix with you your business goals. There are many examples in the life of a wine company: launching a new cuvée, highlighting a rosé or other cuvée in the summer season, offering wine boxes for the end-of-year celebrations, etc.
Once your objectives have been established, we take charge of the cuvée (or cuvées) you wish to promote. We then engage the content production, an essential step which must meet all the performance criteria of the digital marketing industry.

2

Content production

1. The visuals
Experts in influence marketing for Occitan wines, we ensure in the first place the production of images et the attractive presentation of your wines, either in the studio or in a natural setting. You also have the possibility to entrust us with your own images if you wish.

2. Textual elements
We then write the rewarding and incentive captions in accordance with your technical sheets and commercial objectives. Experts of the communication in wines, we inject into the textual elements all keyword strategies ensuring the propulsion and simultaneous referencing of your campaign on the Internet and social networks.

3

Publication of content

Once the content is produced, we launch your digital marketing campaign on social networks Instagram et Facebook.
We deploy your advertising content on several channels:

- a post, i.e. a permanent publication in the form of carousel of ten photographic and video images accompanied by a detailed wine data sheet and attractive text that makes you want to taste and buy this product.

- animated stories, i.e. video clips formatted at 15 s, published every day et for a whole week. Each of these short videos always includes a link that redirects to your business page with an invitation to visit it and an incentive to buy the featured cuvée.

We will also be able to realize and publish a Instagram Reels (short, very dynamic video, focused on the impact of the brand) dedicated to the promoted cuvée.

Once the campaign is launched, we monitor the statistical data and more particularly what we call the key performance indicators. We report it to you at the end of the campaign.

Influencer marketing: optimized prices above all

2 options to choose from

Formula n ° 1

250

social media campaign

The price includes :
1. content production, in the studio or outdoors;
2. the development and publication of an image carousel;
3. the publication of a story per day for 7 days including a direct link to your commercial page;
4. daily performance monitoring;
5. the final campaign report.

Formula n ° 2

300

social media campaign
+
SPONSORED publication

The price includes :
1. content production, in the studio or outdoors;
2. the development and publication of an image carousel;
3. the publication of a story per day for 7 days including a direct link to your commercial page;
4. daily performance monitoring;
5. the final campaign report.

MOST :
6. sponsored post on Facebook and Instagram with targeting of geolocation and audience profile, associated with a direct link to the product's commercial page.

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